EVERYTHING YOU NEED TO BUILD—AND SUSTAIN—A CONTENT STRATEGY
Content is the soul of a web site. When you remove the article text, headline words, pictures, and video from CNN.com, you’re left with a useless shell of a site. If you remove the product descriptions, reviews, and prices from Amazon, it’s no longer interesting to shop there. It’s not optional: you have to get the right content to the right people in the right place at the right time.
We all agree that our site’s content draws our audience and fulfills our organization’s objectives. Yet, when we’re thinking about what our site does and how it works, we rarely talk about the vast effort it takes to provide great experiences through the content.
This workshop will arm you with content-driven strategies you can put into place right away. Now you’ll have the superpower to spot content challenges when they arise and resolve them with confidence. No more scrambling at the project kickoff, because now you’ll know exactly what to ask for.
The exercises will give you solid tools you can use right away. You’ll learn how to prepare key deliverables, such as a qualitative audit and a content ecosystem analysis. And you’ll learn how these deliverables produce the insights you’ll need to construct and execute your content strategy.
