Mark Donovan, comScore

Mark Donovan is a leading expert on mobile media and heads comScore’s mobile product and marketing efforts. In this capacity he oversees the development of mobile data products and works with media, advertising, and technology companies to help develop strategies for growth and monetization. He served as CMO of M:Metrics prior to the company's acquisition by comScore in 2008. At M:Metrics, Donovan led the product and marketing teams that launched the company in 2004 and created its industry leading mobile research products in the US and Europe.

Before joining M:Metrics, Donovan worked for RealNetworks, as Director of Mobile Strategy and later Director of Mobile Services. Working with mobile operators, OEMs, and media companies in North America, Europe and Asia, Donovan helped RealNetworks become the leading global supplier of infrastructure for the delivery of audio and video to mobile phones, and led the team that launched North America's first 3G mobile video services.

Trained as a social scientist, Donovan has a passionate interest in the intersection of new technologies and social behavior. Prior to joining the private sector, he served as director of UWired, a University of Washington program that has become an international model for effective uses of technology in higher education. Donovan led development of the award-winning Catalyst Project, which reinvented the way that innovations in teaching and technology are cultivated, promoted and supported.

Mark is a frequent speaker and author on new media and mobility and has two decades of experience conducting research, data analysis, and modeling for the academic, public, and private sectors. He holds a Ph.D. in political science from the University of Washington, a master's degree in public policy from San Diego State University and a bachelor's degree in business and entrepreneurship from Loyola Marymount University.