Margot Bloomstein, Appropriate, Inc.

Margot Bloomstein @mbloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She focuses on crafting brand-appropriate user experiences to help retailers, universities, software companies, non-profits, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium and Web Content 2010, Margot speaks regularly on the evolution of content strategy within interactive agencies; recent engagements include SXSW, Web 2.0, Gilbane, and more intimate regional events across the country. She holds a BFA in Communication Design from Carnegie Mellon University.