Colleen Jones, Content Science

Colleen Jones is the author of Clout: The Art and Science of Influential Web Content. She has led interactive strategy for Fortune 500 companies such as InterContinental Hotels Group and Cingular Wireless (now AT&T) as well as for Centers for Disease Control and Prevention, the most trusted government agency in the United States.

As principal of the award-winning consultancy Content Science, Colleen helps executives and practitioners make their web content influence results. Colleen is a veteran of the interactive industry, a participant in the first ever Content Strategy Consortium, and the founder of Atlanta Content Strategy. She has spoken about the value of influential web content at conferences everywhere from Phoenix, Arizona to Paris, France.