Presenters

Scott Abel, The Content Wrangler

Scott Abel, aka The Content Wrangler, is an internationally-recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information.

In addition to his popular business blog, The Content Wrangler, an online resource for content professionals with an interest in content management, content standards and content technologies, Scott maintains several online communities on Facebook and Linkedin, and is a popular and influential technology blogger on Twitter. He also manages the social networking activities for several software and services firms in the high technology and digital mobile publishing arenas.

A founding member of Content Management Professionals (http://www.cmpros.org), Scott previously served as Executive Director of the organization. Scott writes regularly for trade and industry publications, blogs, and newsletters. He also co-produces several content industry events, including the Intelligent Content conference (http://www.intelligentcontent2011.com).

Scott is also a popular dance music mashup artist, dj and music producer who has been spinning tunes since 1982.

Keep track of what Scott is thinking about via Twitter (http://www.twitter.com/scottabel), what he's doing via Facebook (http://www.facebook.com/scottpatrickabel and what music he's making here: http://thecontentwrangler.official.fm/.

Darren Barefoot, DarrenBarefoot.com

A writer, technologist and marketer who lives in Vancouver, Canada. He's started Capulet Communications, a PR and marketing company that specializes in high-tech companies.

Darren will be speaking to Social Media Marketing For a Mobile World: There are an estimated 4.6 billion cell phones and other mobile devices across the planet. Teenagers send an average of about 100 text messages a day. The iPhone (and, maybe, the iPad) has disrupted what we understood to be a cellular telephone. He explains how web-savvy marketers can best take advantage of the convergence of our always-connected society and social media.

Christine Benson, Brain Traffic

Christine is a passionate and smart content strategist with more than 10 years of interactive experience. As a lead strategist, she actively contributes to the strategic vision for Brain Traffic’s practice. Christine leads projects and mentors strategists to develop thoughtful and actionable content solutions for a variety of industries, including retail, health care, manufacturing and non-profits.

Before joining Brain Traffic, Christine worked on the interactive teams at Ameriprise Financial, The Musicland Group (Best Buy), Fingerhut and a digital agency that worked with clients like Target and Manhattan Toys. She also has served as an adjunct faculty member at Globe College – MSCI, teaching a variety of classes in interactive design.

Margot Bloomstein, Appropriate, Inc.

Margot Bloomstein @mbloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She focuses on crafting brand-appropriate user experiences to help retailers, universities, software companies, non-profits, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium and Web Content 2010, Margot speaks regularly on the evolution of content strategy within interactive agencies; recent engagements include SXSW, Web 2.0, Gilbane, and more intimate regional events across the country. She holds a BFA in Communication Design from Carnegie Mellon University.

Meghan Casey, Brain Traffic

Meghan Casey is a content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients – start-ups, non-profits, colleges and universities, Fortune 50 companies, and everything in between – solve messy content problems every day. A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened.

Mark Donovan, comScore

Mark Donovan is a leading expert on mobile media and heads comScore’s mobile product and marketing efforts. In this capacity he oversees the development of mobile data products and works with media, advertising, and technology companies to help develop strategies for growth and monetization. He served as CMO of M:Metrics prior to the company's acquisition by comScore in 2008. At M:Metrics, Donovan led the product and marketing teams that launched the company in 2004 and created its industry leading mobile research products in the US and Europe.

Before joining M:Metrics, Donovan worked for RealNetworks, as Director of Mobile Strategy and later Director of Mobile Services. Working with mobile operators, OEMs, and media companies in North America, Europe and Asia, Donovan helped RealNetworks become the leading global supplier of infrastructure for the delivery of audio and video to mobile phones, and led the team that launched North America's first 3G mobile video services.

Trained as a social scientist, Donovan has a passionate interest in the intersection of new technologies and social behavior. Prior to joining the private sector, he served as director of UWired, a University of Washington program that has become an international model for effective uses of technology in higher education. Donovan led development of the award-winning Catalyst Project, which reinvented the way that innovations in teaching and technology are cultivated, promoted and supported.

Mark is a frequent speaker and author on new media and mobility and has two decades of experience conducting research, data analysis, and modeling for the academic, public, and private sectors. He holds a Ph.D. in political science from the University of Washington, a master's degree in public policy from San Diego State University and a bachelor's degree in business and entrepreneurship from Loyola Marymount University.

Jeff Eaton, Lullabot

Jeff Eaton has been building Internet and desktop software for over a decade. He's participated in projects ranging from web-portals for communities and nonprofits, to enterprise client-server applications for retail industries, to large-scale web applications for companies like Dow AgroSciences and the Chicago Board of Trade.In 2005, he began developing solutions based on the open-source Drupal content management framework. In the years since, he's become a core developer for the Drupal project, specializing in architecture and API development. In his capacity as a consultant for Lullabot Consulting, LLC, he's helped plan and build the software infrastructure for Drupal sites including MTV UK's music portal, SonyBMG's artist site platform, and Fast Company's groundbreaking business networking site. Jeff is known as "eaton" on drupal.org.

Kristina Halvorson, Brain Traffic

Kristina Halvorson is the CEO and Founder of Brain Traffic, a content strategy consultancy. She is the author of Content Strategy for the Web, a book that’s being called “the most important thing to happen to user experience design in years” (Peter Morville, Ambient Findability, Information Architecture for the World Wide Web). Kristina is also host of Content Talks podcast (5by5 Studios), and founder of Confab: The Content Strategy Conference.

Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Kristina has also been a featured speaker at Web 2.0 Expo, SXSW Interactive, An Event Apart, UX Week, User Interface Conference, Voices That Matter, IA Summit, Future of Web Apps, Future of Web Design, and the Online Marketing Summit.

When she’s not running around talking about content strategy, Kristina can be found chasing after her two children in St. Paul, Minnesota.

Bryan House, Acquia

Bryan joined Acquia in 2008 to run product marketing. He came to Acquia from EMC, where he managed product and outbound marketing for Documentum’s knowledge worker business. Prior to EMC, Bryan worked in product marketing and product management in the social business and collaboration technology space, after brewing beer professionally for seven years. Bryan lives in the Boston area and is an ardent Red Sox fan, he earned his MBA at Harvard.

Colleen Jones, Content Science

Colleen Jones is the author of Clout: The Art and Science of Influential Web Content. She has led interactive strategy for Fortune 500 companies such as InterContinental Hotels Group and Cingular Wireless (now AT&T) as well as for Centers for Disease Control and Prevention, the most trusted government agency in the United States.

As principal of the award-winning consultancy Content Science, Colleen helps executives and practitioners make their web content influence results. Colleen is a veteran of the interactive industry, a participant in the first ever Content Strategy Consortium, and the founder of Atlanta Content Strategy. She has spoken about the value of influential web content at conferences everywhere from Phoenix, Arizona to Paris, France.

Tim Jones, NCSU

Tim Jones is the Director of Web Communications at North Carolina State University in Raleigh, NC., where he leads NC State’s implementation of a custom suite of location-based services in partnership with TriOut NC. Tim has spoken at national and local conferences about how location-based services connect people to places, places to people, and people to people in places--largely through content.

Tim has worked in higher education for the past nine years. He has been a writer, editor of all sorts, programmer, producer, photographer, information architect, content strategist, manager, director and a slew of other things as part of university web, creative, marketing, and communications teams. Tim now directs NC State’s web strategy, from the central web presence to the furthest reaches of social and emerging media.

Ryan Kelly, Pear Analytics

A mechanical engineer by degree, Ryan and his team of analysts and engineers at Pear Analytics specialize in search engine optimization software and services. Their free website analysis tool has run close to 1 million websites, and average a site analysis almost every minute. Their technology is being used by several enterprise companies in the recruitment and hosting industries. Pear not only provides the technical expertise to improve rankings, but also concept, write and edit content for their customers.

Ryan loves to speak to small businesses and marketers about the trends in search. He's frequently answering questions about startups, funding and SEO on Sprouter.com, and mentors other entrepreneurs in his spare time, which he balances with his beautiful wife and two children at home in San Antonio, Texas.

Jessica L'Esperance, HUGE

A sucker for big and messy challenges, Jessica is currently in charge of user experience design for large client initiatives at HUGE. She excels in developing engaging products, overseeing the translation of business goals and user needs into the online and mobile space. She also teaches Mobile Design at Miami Ad School and holds a MSI from the University of Michigan's School of Information. A Bay Area native, Jessica calls Brooklyn home, for now.

Ahava Leibtag, Aha Media Group, LLC

Ahava Leibtag is the Principal of Aha Media Group, LLC, a Washington, D.C.-based Web consultancy that provides content strategy and Web writing solutions. She has more than 15 years of experience in the digital strategy space, particularly in healthcare, where her clients include Johns Hopkins Hospital, Wake Forest Baptist Health and Georgetown University Hospital. Ahava is a popular blogger—her Creating Valuable Content Checklist™ has been downloaded more than 4,000 times.

Scott Markle, AutoTrader.com

Scott Markle is an experienced automotive enthusiast and industry observer who is passionate about creating compelling content for car shoppers. He has fifteen years of experience developing high-volume websites, and was part of the team that launched AutoTrader.com. He is currently leading AutoTrader's efforts to challenge the entrenched automotive media sites.

Karen McGrane, Bond Art + Science

If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of credit. As an early advocate for information architecture and user experience design, she has worked with dozens of clients to make their site better.

After nearly ten years leading the user experience discipline at Razorfish, she left to join Bond so she could bring her dog Sputnik to work.

Robert Rose, Big Blue Moose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose innovates creative and technical marketing solutions for his clients. Rose assembles and manages diverse teams of the best designers, technologists and media optimization specialists, creating successful marketing strategies for both well-known brands and startup businesses alike.

A recognized expert in digital media and marketing, Rose is a frequent keynote speaker, advising top professionals int he successful strategy of online marketing and Web site management. He's a guest blogger for the online magazine iMedia Connection and the co-author of the book "Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually".

Yasmeen Schuller, Becker Professional Education

As Digital Marketing Manager for Becker Professional Education, Yasmeen Schuller has over 15 years digital experience with a focus on digital marketing, social media, and eCommerce. Through the course of her career, she has worked with Motorola, Oracle, and a few dot-coms. Most recently, Yasmeen led Becker’s highly successful social media launch, mobile project, and significantly improved digital revenue with SEO/SEM, email and banner campaigns. Using Google’s revenue and campaign tracking, Yasmeen has been able to track the elusive ROI of digital activities with proven results.

Erin Scime, HUGE

Erin Scime is Associate Content Strategy Director at HUGE where she creates smart content ecosystems that have longevity, practical use and are well-integrated with design. Recent speaking engagements include the inaugural Content Strategy Consortium in 2009, 2010 Content Strategy Summit in Paris, France and has written on digital curation and other content concerns in A List Apart and Notes on Digital.

Touch base with her @erinscime or dopedata

Jaime Smith, Duo Consulting

Jaime Smith has over 12 years of experience in web development. He has been involved in all aspects of technical implementation, from business analysis to estimation to development and QA. That background helps our team -- Duo’s and the client’s -- work better by being able to communicate across all facets of what matters to a business. “I like the challenge of finding and building a technical solution that solves a business problem.” Jaime strives to make technology simple to use, to help further a business towards their goals.

Brad Spirrison

Brad Spirrison is the Managing Editor of Appolicious and AndroidApps.com, where consumers find mobile apps they'll love. The Appolicious family of sites (which also includes video review service AppVee.com) and mobile apps (for the iPhone, Android and iPad) are discovery tools to help consumers browse, search and share recommendations for the hundreds of thousands of apps available on the iOS and Android platforms. Spirrison manages an editorial operation that publishes dozens of daily articles including app reviews and compilations, as well as industry news and buyers guides. Appolicious is a content partner of Yahoo!, and is linked to from Yahoo.com, Yahoo! News, Yahoo! Games and other relevant properties.

Since 2006, Spirrison has authored the weekly Tech-Matters column in the Chicago SunTimes where he reports and comments on entrepreneurship, innovation and technological development in Chicago. He is a founding executive of numerous Internet-based media companies including MidwestBusiness.com, eXtreme Networking, MyCampFriends.com and ObamaCubs.com. Spirrison lives in the Lakeview neighborhood of Chicago with his wife and young son.