There are an estimated 4.6 billion cell phones and other mobile
devices across the planet. Teenagers send an average of about 100 text
messages a day. The iPhone has disrupted what we understood to be a
cellular telephone.
This workshop explains how web-savvy marketers can best take advantage
of the convergence of our always-connected society and social media
and help you kick off your social media marketing strategy for the
wireless world.
Attendees will leave this workshop with:
An understanding of the mobile landscape--who's using what kind
of device? Not everyone has an iPhone.
Best practices for ensuring that your website is viewable on
mobile devices.
Strategies on effective SMS or text message-based marketing campaigns.
