Managing Content & Marketing In A Mobile World
Microsoft used to ask as its tagline "where do you want to go today?" Today that question has changed to "where are you right now!" Gartner has said that within the next few years, context-aware computing will be as important to mobile services, as search is today. Consumers now expect content to be enriched with contextual relevance - using their device, location, presence, social attributes and even behavior to meet their immediate needs. Let's explore how, as communicators, we can use context to make our marketing better. Let's look at companies and strategies that are successfully utilizing context as part of their overall content and marketing strategy. And we'll explore the top things that we need to have in place to start deploying these strategies in our own business.
