| Time | Events | |
|---|---|---|
| 8:00 AM - 9:00 AM | Registration | |
| 9:00 AM - 12:00 PM | (Workshop) Content Strategy 101: Smart from the Start Location: Room 100 Presented by: Christine Benson, Brain Traffic Meghan Casey, Brain Traffic | |
| 12:00 PM - 1:00 PM | Lunch | |
| 1:00 PM - 1:45 PM | Today’s Mobile Mainstream: Implications for the Industry Location: Room 100 Presented by: Mark Donovan, comScore | |
| 1:45 PM - 2:30 PM | First things first: get your message right. Location: Room 100 Presented by: Margot Bloomstein, Appropriate, Inc. | |
| 2:30 PM - 3:00 PM | Break | |
| 3:00 PM - 4:30 PM | Making the Most of Mobile Location: Room 100 Presented by: Jeff Eaton, Lullabot Karen McGrane, Bond Art + Science | Social Media Marketing for a Mobile World Location: Room 406 Presented by: Darren Barefoot, DarrenBarefoot.com |
| 4:30 PM - 4:45 PM | Break | |
| 4:45 PM - 5:30 PM | Context Aware Everything! Location: Room 100 Presented by: Robert Rose, Big Blue Moose | |
| 5:30 PM - 7:00 PM | Reception | |
