Program

June 6, 2011

TimeEvents
8:00 AM - 9:00 AMRegistration
9:00 AM - 12:00 PM(Workshop) Content Strategy 101: Smart from the Start
Location: Room 100
Presented by:
Christine Benson, Brain Traffic
Meghan Casey, Brain Traffic
12:00 PM - 1:00 PMLunch
1:00 PM - 1:45 PMToday’s Mobile Mainstream: Implications for the Industry
Location: Room 100
Presented by:
Mark Donovan, comScore
1:45 PM - 2:30 PMFirst things first: get your message right.
Location: Room 100
Presented by:
Margot Bloomstein, Appropriate, Inc.
2:30 PM - 3:00 PMBreak
3:00 PM - 4:30 PMMaking the Most of Mobile
Location: Room 100
Presented by:
Jeff Eaton, Lullabot
Karen McGrane, Bond Art + Science
Social Media Marketing for a Mobile World
Location: Room 406
Presented by:
Darren Barefoot, DarrenBarefoot.com
4:30 PM - 4:45 PMBreak
4:45 PM - 5:30 PMContext Aware Everything!
Location: Room 100
Presented by:
Robert Rose, Big Blue Moose
5:30 PM - 7:00 PMReception

June 7, 2011

TimeEvents
8:00 AM - 9:00 AMRegistration
9:00 AM - 9:45 AMContent Strategy: Beyond the Web
Location: Room 100
Presented by:
Kristina Halvorson, Brain Traffic
9:45 AM - 10:15 AMBreak
10:15 AM - 10:55 AMTesting Mobile Content
Location: Room 100
Presented by:
Ahava Leibtag, Aha Media Group, LLC
5 Things You Need To Know About Mobile SEO
Location: Room 406
Presented by:
Ryan Kelly, Pear Analytics
11:05 AM - 11:45 AM10 Pitfalls to Avoid When Going Mobile
Location: Room 100
Presented by:
Darren Barefoot, DarrenBarefoot.com
Mobile IS Mainstream
Location: Room 406
Presented by:
Bryan House, Acquia
11:45 AM - 1:00 PMLunch
1:00 PM - 1:40 PMLaunching a Major Automotive Media Site Requires a Good Strategy
Location: Room 100
Presented by:
Scott Markle, AutoTrader.com
Case Study: Mobile Website and Digital Marketing for Becker Professional Education
Location: Room 406
Presented by:
Jaime Smith, Duo Consulting
Yasmeen Schuller, Becker Professional Education
1:50 PM - 2:30 PMThis Mobile Moment
Location: Room 100
Presented by:
Colleen Jones, Content Science
Tim Jones, NCSU
Best Practices in Mobile App Discovery
Location: Room 406
Presented by:
Brad Spirrison
2:30 PM - 3:00 PMBreak
3:00 PM - 3:45 PMIt Takes 2 to Make a Thing Go Right: A Content Strategist and Designer Talk Mobile
Location: Room 100
Presented by:
Erin Scime, HUGE
Jessica L'Esperance, HUGE
3:45 PM - 4:30 PMWhat's Next? Socially-Enabled User Assistance, Interactive Documentation, and Location Aware Help
Location: Room 100
Presented by:
Scott Abel, The Content Wrangler
4:30 PM - 6:00 PMReception at Duo Consulting