Kristina's book Content Strategy for the Web was published only two years ago. Since that time, the content strategy community has grown exponentially and internationally, and companies are clamoring for it. But what's quickly becoming clear is this: if you start wrangling your website content, inevitably myriad other content challenges will surface. From cross-platform delivery to organizational design, Kristina will explore how content strategy is having impact on the way our companies "do" content.
