There are approximately 500,000 mobile applications available to download on the iOS and Android platforms alone. With tens of thousands of apps introduced each month (including new titles for BlackBerry, Microsoft and WebOS platforms), developers, brands and companies of all sizes need to figure out how consumers can best discover their apps.
My presentation will discuss how any individual or entity creating an app can best drive adoption. In many ways, the marketplace for mobile applications resembles the early, pre-Google days of the world wide web. So what channels can developers and marketers best pursue in order to get their app sampled and downloaded? Stay tuned.
